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Community Leaders


The Board Store Is Proud To Be The Remodeling
Pillar Of The La Crosse, WI, Community

The Homeowners We Work With Are More Than Customers.
They’re Also Our Friends, Family & Neighbors.


In order to last in the home remodeling industry, you need to have roots in your community. In fact, it’s our love for our La Crosse, WI, community that drives us every day to help the homeowners we serve and do everything we can to serve our fellow citizens.

At the end of the day, what matters is doing our best and making our community a better place–both through our home remodeling work and our outreach and involvement.


A History In The La Crosse Community

While The Board Store was founded back in the late 1970’s, The Board Store Home Improvements was founded back in 1989–right here in La Crosse, WI.

Since then, we’ve continued to grow and build on our great reputation throughout the Western Wisconsin and Southeastern Minnesota communities we serve.

We’re proud of our roots, but it’s our work as a local remodeler and one-stop home improvement shop that we’ve built our name on.

It didn’t happen overnight, though. It started with a mission to do things the RIGHT way, by offering high-quality products and great service at a fair price.

We Thrive Because Of Great Reviews & TONS Of Personal Referrals

No business exists in a vacuum. It’s the Minnesota and Wisconsin homeowners we serve that have driven our business from day one. Not only do we have awesome reviews, but we also get tons of personal referrals.

That’s right, many of our past customers and their friends and families come to us for their next home improvement project.

Awards & Accolades We’ve Earned In Our Community

We’re not here to brag, but we are proud of the accolades we’ve earned and the community associations we’ve gotten to participate in.

We’re members of the La Crosse Area Chamber Of Commerce, The La Crosse Area Builder Association, and the Better Business Bureau. We’re also involved in the National Association Of Home Builders (NAHB) and the National Association Of The Remodeling Industry (NARI).

Why We’re Always Growing & Expanding Our Product Lines

We’ve been around for decades, and we’ve grown a lot in that time. While we haven’t expanded our service area beyond Western Wisconsin and Southeastern Minnesota, we have increased our offerings to include many different products from an array of reputable manufacturers.

Our Community Involvement & Our Wisconsin Roots

The reason we care SO much about our community and our reputation here is simple. La Crosse is our home, and most of our team members have roots in The Coulee Region going back for YEARS, if not generations.

As we’ve grown, we’ve continued to entrench ourselves in our community, and we’ve made many wonderful friends along the way.

We’re also proud of our charity work, such as our participation in Habitat For Humanity, Tools For Schools, and Steppin’ Out In Pink.


Get A Free Estimate

The Board Store Home Improvements has been remodeling the interiors and exteriors of La Crosse-area homes since 1989. We’re your one-stop shop for a wide variety of home improvement projects – kitchens, bathrooms, windows, siding, and more. Contact us today to schedule your free in-home estimate. We would be honored to speak with you!

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