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Tried-&-True Core Values


Tried-And-True Core Values Are The Guiding
Principles Of Our La Crosse,
WI Remodeling Mission

From Integrity & Teamwork To Respect For Everyone We
Encounter, Our Values Are What Drive Our Actions Every Day.


Core values are something you may not think about when choosing a home remodeler in La Crosse, WI, but they actually tell you a lot about the company you’re working with.

At The Board Store Home Improvements, our tried-and-true Core Values are the principles that have made us the long-standing one-stop shop home remodeler for La Crosse County, and the surrounding Minnesota and Wisconsin communities we serve.

So, come down to our 14,000+ square foot showroom and see what real Wisconsin values look like in a home remodeling company.


Integrity In Everything We Do

Integrity is a nebulous term that doesn’t get enough focus these days. What integrity means to us is doing the right thing, even–or especially–when it’s not the easiest option.

It means owning up to your mistakes and doing EVERYTHING in your power to fix them, and it is the principle that drives us to be better and better each day.

It’s also the reason we’ve been around as long as we have. After all, home remodelers don’t usually last for 30 years, and they RARELY end up with the stellar reputation we have in our La Crosse County community.

Teamwork Is How We Complete Our Goals

Another secret to our success as Wisconsin’s go-to in-home remodelers is letting every member of our team do their part.

We don’t all have the same skillset, but we DO have the same goals. Our installers–who are REAL employees–will construct your remodel with truly immaculate workmanship, and our sales and operations teams are there to answer your every question along the way.

Service Is At The Heart Of Our Mission

We’re here to serve you–plain and simple. Some contractors are in this business just to make money. Not us. We’re here to solve your problems and create kitchen, bathroom, and all other types of interior and exterior remodels that WOW you.

At The Board Store Home Improvements, we’re not satisfied unless you’re thrilled.

Accountability Ensures Trust

Accountability is the glue that keeps people honest. It’s easy to SAY you’ll do the right thing, but it’s another story to actually follow through–even when it’s NOT easy.

While it doesn’t happen often, we OWN our mistakes and will bend over backwards to make things right.

Accountability is also a big part of communication. We vow to keep you in the know every step of the way, so you’re never left guessing.

Respect For You, Your Home & Your Family

What it all comes down to is respect. We respect our community, our employees, and the La Crosse homeowners we serve.

What does that look like?

It means treating everyone we meet with the kindness and dignity they deserve. It means giving each and every one of our customers the best possible service we can, and it means treating your home with the utmost respect on our in-home remodeling projects.


Get A Free Estimate

The Board Store Home Improvements has been remodeling the interiors and exteriors of La Crosse-area homes since 1989. We’re your one-stop shop for a wide variety of home improvement projects – kitchens, bathrooms, windows, siding, and more. Contact us today to schedule your free in-home estimate. We would be honored to speak with you!

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